You only have to look at New York Giants coach Tom
Coughlin to see the benefits of coaching to perfection. When Coughlin
decided to play the last regular season game, he took added criticism
on top of what was already there - he didn't fight back and stuck with
his plan, regardless of what was being said. Coughlin obviously planned
to put pressure on Patriots' coach Bill Belichick by sticking to the
plan - and it worked. What aspects of Coughlin's coaching led the
Giants to victory in what seemed to be a no win situation? Let's look
at the lessons we can learn from Superbowl XLII - and translate into
our coaching styles.
First, as coaches we have to remember to
know our teams and acknowledge each role. Coughlin didn't have an
all-star lineup, but each member of the team was aware of his role in
the overall strategy. As an "old school" coach, Coughlin finally
learned that communication was key. In that same vein, coaches must
remember to listen to what the team has to say - as well as react
positively to constructive criticism. Coughlin went literally from
disciplinarian to bowling partner - and began holding meetings with no
clipboard and no agenda in order to listen to what his team members
were thinking about. He created a leadership council made up of the
senior players to listen, suggest, and communicate. When it came to
constructive criticism, especially in his handling of the media,
Coughlin learned to smile in front of the cameras and not to take
himself too seriously - a lesson any coach should learn and take to
heart.
In relation to knowing the team, an effective coach also
has to make sure that each member knows what the vision is - and find a
way to communicate it. The generations are changing in every
organization, and Coughlin finally became aware that his communication
style wasn't working for the newer breed of players. So he used his
leadership council to begin communicating with the entire team - and it
worked. The result goes back to every team member knowing his or her
role and position in the big picture - it's a coach's responsibility to
make sure this happens. But think about the more long-term effects of
communication and acknowledgement, another example of what Tom Coughlin
did to enhance his coaching style: the team will feel a sense of
ownership when they are acknowledged.
Managers and coaches can
learn from Coughlin's change of heart in very big ways - Coughlin once
fined two players for being late to a meeting, even though the two had
been in a car accident beforehand. In changing his style, Coughlin
learned that this type of tyranny isn't going to create a championship
team - and he softened his approach accordingly. But here's the
interesting piece of the entire puzzle: did Coughlin back down on his
plan? Absolutely not. As he got to know the team, he realized that his
formula would work, so he set out to continue examining the
opposition's operation, putting pressure on them, and making sure that
his entire staff kept moving in the direction he'd outlined. The
biggest key to Coughlin's success: adapting coaching, management, and
leadership to the situation instead of maintaining the same style at
all times.
So what lessons can we pick up from the change and
subsequent upset victory Tom Coughlin led his team to? Coaches should
learn to be positive, even in the face of criticism and uncertainty.
Knowledge of the team and each team member's contribution leads to
confidence. Communication is the key to a team that functions with one
purpose in mind. No matter what a coach does, he or she should persist
with a good plan. You can adapt a bad plan but remember to stay with
the ones that work. Coughlin's change of style worked for his team -
and allowed him to coach that team into near-perfection with
confidence, perseverance, and a forward-looking approach.
Copyright 2008 Bryant Nielson. All Rights Reserved.
Bryant
Nielson - Managing Director and National Sales Trainer - assists
executives, business owners, and top performing sales executives in
taking the leap from the ordinary to extraordinary. Bryant is a
trainer, business & leadership coach, and strategic planner for
sales organizations. Bryant's 27 year business career has been based on
his results-oriented style of empowering.