“America’s Team”, the Dallas Cowboys, of the National Football League, are a much-loved team. Not only are the Dallas Cowboys famous for their success on the field, they are also famous for the ladies who cheer them on, the Dallas Cowboy Cheerleaders. Dressed in the team colours, blue and white, the Dallas Cowboy Cheerleaders perform precision dance routines while cheering their team to victory. Fans watch in awe as the cheerleaders make it look effortless all the while maintaining a bright smile. Like the Dallas Cowboys, the Dallas Cowboy Cheerleaders are known the world over.

There have been cheerleaders on the sidelines of Dallas Cowboy games as long as the team has been around. In the beginning the cheerleaders were high school students who cheered on the success of their team all the way through to the 1971 Super Bowl Championship. The then general manager of the Dallas Cowboys recognized that professional football had become more than a sport - it was actually sports entertainment. The idea for a more professional form of cheerleaders was born. Accomplished dancers were sought to carry out the role as Dallas Cowboy Cheerleader tryouts were held. With the launch of the 1972-1973 season the world of cheerleading would change forever as the Dallas Cowboys introduced their new cheerleaders at Texas Stadium. The chants and cheers of the past were replaced with pirouettes, and jazz dancing. Beauty and athleticism were blended together and brought to the football field - a new wave in sports cheerleaders was launched. The Dallas Cowboy Cheerleaders launched the world of professional sports cheerleaders.

The success of the Dallas Cowboys Cheerleaders grew each year, as did their demand for personal appearances. Soon they had their own director who would eventually launch them to worldwide fame. The fans at Texas Stadium loved their cheerleaders but it wasn’t until they were seen on camera in 1976 at Super Bowl X that they caught the attention of an entire nation. The Dallas Cowboys became Super Bowl Champions during the 1977 season and at the same time the fame of the Dallas Cowboy Cheerleaders was cemented forever. From that point on the Dallas Cowboys Cheerleaders became a phenomenon off the football field as well as on. “America’s Team” was cheered on by “America’s Sweethearts”. Young ladies dreamed of attending Dallas Cowboy Cheerleader tryouts and becoming a Dallas Cowboy Cheerleader. Those who have no hope of ever making it to the Dallas Cowboy Cheerleader tryouts can still live the dream by getting Dallas Cowboys Cheerleader memorabilia found at Dallas-Cowboys-apparel.com.

The appeal the Dallas Cowboy Cheerleaders beyond the football field became evident as their number of appearances grew. They had their own shampoo commercial and launched the start of the 1978 NFL season with a special entitled "The 36 Most Beautiful Girls in Texas". They have been the subject of and starred in two made for TV movies and have appeared in feature films as well. Their list of TV appearances is vast. Beyond the borders of the United States their fame and appeal is just as grand as they have traveled the world over to meet their fans. Indeed, the fame, appeal and demand for the Dallas Cowboy Cheerleaders is so great that they have their own show group. They also spend countless hours lending their name and time to charities such as the United Way.

The Dallas Cowboy Cheerleaders, “America’s Sweethearts”, are an idea born out of professional football. They have, however, moved far beyond the sidelines of Texas Stadium and the Dallas Cowboys to become a phenomenon in their own right.

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